Attention vs evidence
Where attention goes isn’t where impact is.
This isn’t a criticism of voters. People weigh issues using the information they’re given — and that information is shaped by media cycles and political incentives, not by long‑term impact.
Attention is our read on how much focus each area gets in public debate. Evidence is our estimate of how much it actually shapes the country over 10–20 years. Both are our own working figures, openly held and open to challenge — the point is the gap, not the exact number. Our argument, not settled fact
Education, skills & young people
Underweighted · +20Environment, energy & transport
Underweighted · +20Defence & our global role
Underweighted · +18Democracy & the state
Underweighted · +15Welfare, housing & cost of living
Underweighted · +5Digital, rights & society
Underweighted · +5The economy, tax & jobs
About right · 0Health & care
About right · -4Immigration, borders & crime
Amplified · -20The biggest gaps are the ones we care about most: the quiet, compounding areas — education, energy, long‑term state capability — that rarely lead the news but shape everything downstream. Think we’ve weighted something wrongly? Tell us